優質旅遊服務協會發起「信賴優質商戶 舉報非法營商」宣傳日 - 結集商戶力量，打擊非法招徠行為及售賣冒牌貨品
(二零零八年十二月二日) 優質旅遊服務協會、油尖警區及香港海關今日(十二月二日)首次聯手舉行「信賴優質商戶 舉報非法營商」宣傳日，希望結集區內商戶力量，擴闊合作基礎，提升打擊及阻嚇非法招徠及售賣冒牌貨品的執法成效，並展示業界及執法機關對鞏固香港誠信服務形象的決心。

優質旅遊服務協會主席李子良SBS太平紳士、副主席李應生MH太平紳士、名譽顧問周梁淑怡女士GBS, OBE,JP、香港警務處尖沙咀分區指揮官盧國基警司、香港海關版權及商標調查(行動)課監督鄭毅文先生、演藝界代表李思欣小姐及祝文君小姐，連同警方及海關代表到尖沙咀街頭進行宣傳活動，並向商戶派發「信賴優質商戶 舉報非法營商」的宣傳單張及物品，期望透過以下三大行動，進一步改善區內非法招徠及售賣冒牌貨品問題，包括：

一. 團結「優質旅遊服務」計劃認證商戶，鞏固香港誠信服務形象
二. 自我規律、加強監察、打擊售賣冒牌貨品及舉報非法招徠
三. 營造理想購物環境，提高旅客消費信心

優質旅遊服務協會一直關注香港的零售業，以及與旅遊相關行業的服務質素及整體利益，並肩負創造更有利營商環境的使命，對非法招徠及售賣冒牌貨品等問題深表關注。為正視此等問題，協會年來與油尖警區及香港海關合作無間，時刻呼籲會員商戶協助監察並作出舉報，以加速執法行動。隨著聖誕及新年的黃金消費檔期將至，預計此等不法分子會趁機活動，故特別舉辦「信賴優質商戶 舉報非法營商」宣傳日，希望能更有效打擊及阻嚇非法招徠及售賣冒牌貨品活動。

優質旅遊服務協會乃全港最大零售飲食商會之一，現時共約有1,300名來自零售、食肆及其他服務機構界別的會員，覆蓋全港約6,000間商舖。本會一直致力提升優質形象，締造一個和諧的營商環境，以促進香港的商業及旅遊服務業之持續發展。


Briefing Session on Olympic Equestrian Event
In an effort to facilitate QTSA members to get prepared for the Olympics, the Hong Kong Tourism Board (HKTB) successfully organised the Briefing Session on Olympic Equestrian Events on 19 May 2008 at Grand Ballroom of Harbour Plaza Hong Kong.

At the briefing, The HKTB introduced a host of promotional initiatives locally, overseas and in Mainland China. Representatives of various government departments including Home Affairs Bureau, Leisure and Cultural Services Department, Hong Kong Police, Transport Department, and Equestrian Events (Hong Kong) of The Games of The XXIX Olympiad Company Limited as well as China Travel Service (Hong Kong) Limited also shared the latest update on the logistics and ticketing arrangement as well as celebration activities and promotions of the Olympic Equestrian Events.


Sharing of Business Elites 2008
“Sharing of Business Elites” is the annual flagship event of the Quality Tourism Services Association (QTSA), a platform for business leaders for experience sharing and inspirations in the horizons of quality tourism services and business management.

Themed “Quality Branding, Business Excellence”, focusing on enterprises’ successful strategies on brand building, re-branding and international branding QTSA was honourable to have eminent leaders with different backgrounds in different industries to share their experience of enterprises. Over 300 professionals from business turned out in the Hong Kong Convention and Exhibition Centre on 27 March 2008.

The event opened with a welcome speech by Mr Brian Li, SBS, JP, Chairman of the Quality Tourism Services Association, followed by an opening remarks of The Hon James Tien, GBS, JP, Chairman of the Hong Kong Tourism Board.

Guest speakers of this event represent the top-notch elites in the business sector. Distinguished speakers included: Mr Paul Law, Executive Director & Financial Controller of Luk Fook Jewellery & Goldsmith (HK) Co Ltd, Mr Dennis Lo, Chairman of Fairwood Holdings Ltd. and Mr Bruce Lam, General Manager, Customer and Market, Operations of Hong Kong & Macau, Nokia (Hong Kong) Limited

Mr Paul Law presented on the topic of Brand Building - Capturing Growth Opportunities. He shared with the participants the development and achievements of Luk Fook Group across Hong Kong and the Greater China by implementing the brand building strategies in the three disciplines - quality, taste and morality. Through his stimulating and knowledgeable presentation Mr Law reveals hidden and lesser-known sides of the brand building strategies.

In Mr Dennis Lo’s presentation, Re-branding - Energizing an Enterprise, he outlined the re-branding programme of Fairwood from logo redesigning, menu innovation, and outlets renovation to new advertising scheme. All participants were impressed by Mr Lo’s vivid and thorough sharing which gave them strong inspiration and won him rapturous applause from the participants.

Followed by Mr Lo’s presentation, Mr Bruce Lam went on to the topic on International Branding - Expanding Beyond Boundaries. Mr Lam presented how Nokia, as a market leader in mobile communication, to sharpen their competitiveness by introducing innovated and differentiated mobile services, as other sought-after picks of the day. His practical experience was brought a new dimension, as well as fresh perspectives and unique insights to the participants in brand management.

Following the speeches, the event moved on to the discussion session facilitated by our guest moderator, Professor Andrew Chan, SBS, JP, Director of EMBA Programme, the Chinese University of Hong Kong. An enthusiastic and lively Q & A session which made for a great finale to the day.


13th QTSA Annual General Meeting
The 13th Annual General Meeting (AGM) of the Quality Tourism Services Association (QTSA) was successfully held on 18 December 2007 at the Hotel Miramar. We were honoured by the presence of our Guests of Honour, The Hon James Tien, GBS, JP, Chairman of the Hong Kong Tourism Board and Miss Au King Chi, JP, Commissioner for Tourism, who took time to share with over 100 distinguished guests and members their insight into the tourism industry.

Mr Brian Li, SBS, JP, Chairman of QTSA, presented the highlights of the various accomplishments and tasks achieved during the year 2006/2007. The result of our new 2007 to 2009 Governing Council election was also announced and endorsed at the meeting. Mr Brian Li and members at the meeting warmly thanked the immediate past governing council members for their tremendous contribution to and leadership of the Association during the past two years and also congratulated the new governing council members on their election.


Sharing of Business Elites 2007
“Sharing of Business Elites 2007” has successfully held on 16 January 2007 (Tuesday) at the Jockey Club Auditorium of Hong Kong Polytechnic University. It is our first time to extend the invitation for public enrollment which has received tremendous responses. “Sharing of Business Elites” has been launched since 2004 which served as a platform with the aim to enhance communication among businesses from service industry and facilitate learning through valuable experience sharing.

With the theme of “Managing CHANGES to Meet Business CHALLENGES”, it is our honor to have invited 4 distinguished guest speakers - Mr Henry Yip from Pizza Hut Hong Kong Management Ltd, Ms Caroline Mak from Diary Farm Group Health and Beauty, Mr Chung Wing-ping from Tao Heung Corporation and Prof Cathy Hsu from the School of Hotel and Tourism Management, Hong Kong Polytechic University, to share their successful experience and management philosophies from different perspective, showing participants the attainable practices in introducing a corporate revolution.

Beside, we have invited our adviser, Prof Andrew Chan to be guest moderator to facilitate the discussion among floor participants with our guest speakers.

If you have missed the event or wish to experience the happy moments again, it is encouraged to order the event DVD.

Hope to see you again in next event soon.


QTSA 12th Annual General Meeting
QTSA 12th AGM was successfully held on 11 December 2006 at the Function Room (Basement II), Hotel Miramar, Tsim Sha Tsui, Kowloon. In response to the tremendous support members demonstrated for the meeting, QTSA invited The Hon Mrs Selina Chow, GBS, OBE, JP, Chairman of the Hong Kong Tourism Board and Honorary Adviser of QTSA, and Miss Au King Chi, JP, Commissioner for Tourism, to be our honourable guest speakers.

During the AGM, Mr Brian Li, SBS, JP, Chairman of QTSA, addressed members on the major achievements of the Association and initiatives of the Association for the coming year. The Association approved the Annual Report 2005/06 and appointed Moores Rowland Mazars as the Auditor for the financial year 2006/07.


A Get-Together for all Quality Ambassadors & Merchant Supporters!
Hong Kong Tourism Board (HKTB) and Quality Tourism Services Association (QTSA) jointly organized the Quality Ambassador Programme in 2006. Over the past year, the programme heightened the tourism services standards in the retailing and catering sectors and sustained the pursuit for perfection in quality tourism services in Hong Kong.

As a result of the training, more than 1,200 quality staff from almost 350 Quality Tourism Services merchants are now equipped with the Service from the Heart mindset, Customer Service skills, tourism knowledge and the train-the-trainer technique. Upon completion the Quality Ambassadors will become trainers and motivators to spread hospitality culture throughout their own companies and fortify the quality tourism services image of Hong Kong in the long run.

To celebrate the completion of the Quality Ambassador Programme, a get-together event was held on 24 November 2006 at the Royal Plaza Hotel. During the event, the Quality Ambassadors and their management shared the results and success stories in implementing the Quality Ambassador training in-house and our training partner, Tiptop Consultants Ltd, also presented some tips on how all participants could sustain the training momentum.


11th Annual General Meeting
QTSA 11th AGM was successfully held on 28 March 2006 at Ballroom, 3/F., Sheraton Hotel, Tsimshatsui. In receiving to the tremendous support from members to the Meeting, QTSA has cordially invited The Hon Mrs Selina Chow, GBS, OBE, JP, Chairman of Hong Kong Tourism Board and the Honorary Adviser of QTSA to present a speech on how 2006 Discover Hong Kong Year could bring business opportunities to the trade.

During the AGM, the newly elected Governing Council for 2005 - 2007 was announced with a total of 13 newly and re-elected members representing the categories of retail, restaurant and other service providers and each of them will serve on the Governing Council for two years. Let's extend our warm welcome to the Board and thanks to the retiring Council Members for their contribution and time to QTSA. Let's continue to support the Association with your great presence and join hands to achieve service excellence!


TV Episode Featuring QTSA
ATV Home Channel recently invited QTSA for interviews for its programme 「慧眼商機」in order to raise public awareness on our dedication in the quality enhancement so as to promote the prosperity of Hong Kong tourism industry. This episode featuring QTSA was on air on 26 March 2006 at 10:00pm. The hostess chatted with our Chairman, Vice-Chairman and Governing Council Member, covering topics on how QTSA promotes service quality to our members as well as to the industry. Our Association’s endeavors for the industry and Hong Kong as a whole over these years had been revealed.


"Sharing of Business Elites IV" on 17 January, 2006 - Quality Local Brands: Power to Magnetize Tourists
"Sharing of Business Elites" has been successfully developed into a regular highlighted event gathering top business leaders for experience sharing and inspirations in the horizons of quality tourism services and business management. "Sharing of Business Elites IV" held on 17 January 2006 at Hotel Miramar was the fourth in its series since the launch in 2004. The theme this time was "Quality Local Brands: Power to Magnetize Tourists" focusing on discussing the experience of developing quality brands originated in Hong Kong and how local characteristics reflected in corporate image through product and service would create great opportunity in the tourist market.

The concept of promoting local culture along with quality brand can spark holistic benefits for Hong Kong and the business itself. As the success of a local brand attributes to the pursuit of quality in significant extent, this Sharing aimed to inspire participants by probing into the relationship between unique branding and quality service in particular, as well as the synergy driven from them for attaining competitive advantage in the booming tourist market.

There are numerous famous and popular brands bred in Hong Kong. It was our Association's great honor to have invited a few amongst them to share their successful stories with us in the "Sharing of Business Elites IV": Ms Jacqueline Ho, who is the Senior Business Operation & Development Manager of Super Star Seafood Restaurant, discussed on their road paved for ongoing breakthrough in the Chinese catering industry; Mr Simon Wong, who is the Chairman of Dai Pai Dong Retail Shops Co., Ltd., shared with members the modernized presentation of traditional food and culture; and Mr Douglas Young, who is the Chief Executive Officer of G.O.D., enlightened on the creativity emerged from local ideas and shared the fusion of "old" and "new" elements revealed in its brand. The brand values built up could become assets to all businesses, no matter in the local customer and tourist markets. For Keynote and Discussion Sessions, Mr Freeman Lau, who is the Chairman of Hong Kong Design Centre, also shared his insight and valuable past experiences in brand building from a design expert perspective giving the event a great completion.


"Sharing of Business Elites III" on 8 September 2005 - People management contributes to the success of quality business
Sharing of Business Elites provides great opportunity for QTSA members to get together and exchange of valuable experience in pursuit of quality excellence.

It is our pleasure to have invited three business elites from our members, Mr. Michael Chan, Chairman of Cafe de Coral, Mr. W H Chan, Business Manager of Jumbo Kingdom and Mr. Stan Lee, Executive Director of Stelux Holdings International, shared their strategies on people management and how to tackle recent challenges of high turnover in the manpower market. Besides, Miss Virginia Choi, Immediate Past Chairman of Hong Kong Institute of Human Resources Management (IHRM) gave us an overview of the latest trend of the manpower market and presented us some research findings that were conducted by IHRM on staff's motivating factors and reactions of some large corporations on staff retention.

At the event, Mr. Michael Chan explained to us how to maximize business growth of Cafe de Coral by emphasizing the effective use of staff relationship management. Mr. W H Chan showed us how to manage staff and build up their confidence during Jumbo's corporate change. Mr. Stan Lee inspired us on how to motivate staff to work towards business goals.

If you have missed the event or wish to experience the happy moments again, please stay tuned to the "Sharing of Business Elites III" video which is coming soon.


"Path to Excellent Service through Quality Ambassador Programme" Briefing
Hong Kong has been developed into an international tourism hub, as reflected by its record-breaking visitor arrivals year after year. Understanding that the key to sustaining Hong Kong's competitive edge in the world tourism market requires the continuous contribution and effort of each industry practitioner, the Hong Kong Tourism Board (HKTB) and QTSA have jointly organized a special training programme - Quality Ambassador Programme - to strengthen and sustain your pursuit for quality during the coming 2006 Discover Hong Kong Year. The Quality Ambassador Programme is a "Train-the-Trainer" programme exclusively presented to QTS Merchants. Management can nominate outstanding frontline supervisors, to be nurtured into Quality Ambassadors, to represent their company. Training covers knowledge and skills in customer service, tourism and coaching, and upon completion the Quality Ambassador will become a trainer and motivator to spread hospitality culture throughout their company and across the industry. To provide management with further information regarding the programme as well as facilitate their staff nomination, the organizer HKTB, co-organizer QTSA and the training partner Tiptop Consultants held a Briefing at Holiday Inn Golden Mile Hong Kong on 24 November 2005, which was before the Intake 1 nomination deadline. Numerous QTS Merchants' management attended and grasped this opportunity to raise all their enquiries regarding the programme for their benefits.


"Sharing of Business Elites II " on 26 April, 2005 - Top Business Leaders Exchange Quality Management Thinking
"Sharing of Business Elites" - a gathering for top business executives' idea crossover. Since the overwhelming response in the debut in August last year, QTSA has been encouraged to develop the "Sharing of Business Elites" into a regular member event. To align with its initial concept, "Sharing" is designed as a platform for management idea exchange, especially in the service quality enhancement aspect, amongst QTSA members.

The second "Sharing of Business Elites" with the theme of "Going Extra Miles on Service Quality to Win Customers" has successfully taken place on 26 April at Hotel Miramar in Tsim Sha Tsui. Three top business leaders who shared their views in the "Sharing II" were: Mr Simon Kwok, Chairman & CEO of Sa Sa International Holdings Limited; Mr Brian Li, President of Broadway Photo Supply Ltd; and also Mr Peter Lau, Chairman & Chief Executive of Giordano International Limited. In addition, Professor Andrew Chan, who is the famous scholar from the Faculty of Business Administration of the Chinese University of Hong Kong, the adviser of QTSA as well as the Chairman of Consumer Council, had also taken the role of guest moderator hosting the Discussion and Q & A session bringing up the highlight of the day. The participation on floor and the management wisdom on stage had drawn up much inspiration.

Same as our debut event, "Sharing II" is a combination of insightful presentations, interactive discussions and networking gathering. The three speakers who had presented this time inspired members in the areas of service enhancement and business management from various perspectives. Mr Simon Kwok from Sa Sa, which started from a SME, shared the formula to success: "Service Excellence - Service from the Heart." Mr Brian Li illustrated how his failed experiences contributed to Broadway today. Different from these two speakers, another retail elite Mr Peter Lau from Giordano, shared from macro perspective. He brought members to discover the opportunities and threats under the restructuring retail industry of Hong Kong and had also raised much interest amongst members.

"Sharing of Business Elites" has gained keen support and compliments and it is indeed encouraging that over 95% who came this time indicated their interest in joining the event again. QTSA sincerely looks forward to another full house in the upcoming "Sharing III" in September!


「香港奇蹟QTS」- First Infotainment TV Program of QTSA on ATV
QTSA jointly launched a TV program 香港奇蹟QTS on Asia Television Limited (ATV) Home Channel every Saturday night from 23 April 2005. This 9-episode series, based on the reputation of Hong Kong as a Shoppers' Paradise, was hosted by the famous ATV artist Mr Kenneth Chan (陳啟泰先生) . As a tour guide in the program, he led 8 visitors or locals, who were contestants in this game show, to visit various tourists' hotspots in each episode. While they had the chance to win attractive prizes sponsored by QTSA member merchants in specially designed in-store games, they could also receive many great shopping tips through the introduction of quality tourism services in the program.

A kickoff ceremony was organized by ATV in Ocean Park on 1 April for announcing program launch. In addition to Mr Kenneth Chan, QTSA Vice-Chairman Mr Brian Li, JP along with many ATV executives and sponsor representatives attended the ceremony during which a tour guide flag was awarded to Ken by Mr Li to signify his mission to lead visitors to enjoy the fun in Hong Kong. The kickoff ceremony also served to recruit contestants joining the game show. In fact, with the keen support of many QTSA members, the contest forms were distributed in almost 1000 retailing and catering outlets in Hong Kong and resulted in great promotion for the show. We would like to take this opportunity to extend our gratitude for our members' kind assistance.

The program shooting started in late March. With the support of the Hong Kong Tourism Board along with the generous sponsorship of a group of QTSA member merchants, the production was conducted smoothly over the last few months. All sponsors were very supportive in many areas including the arrangement of the venue, game setup, prizes and most importantly, the capacity of creative production for the crew. Since ATV Home Channel can be viewed in 21 cities in Guangdong Province, this program will raise the interest of our potential Mainland visitors and also engrave quality Hong Kong merchants' names in their minds.

This TV program is a milestone for QTSA. We hope that through cooperation with the media, more choices of vivid promotion platforms could be made use of by members under the umbrella brand of QTSA in spreading quality service.


10th Annual General Meeting
QTSA 10th AGM was held on 17 March 2005 at Picasso Room, Intercontinental Grand Stanford Hong Kong. To celebrate the 10th Anniversary of the Association, QTSA has invited not only Members to participate but also the Hon Mrs Selina Chow, GBS, OBE, JP, the Chairman of Hong Kong Tourism Board as the Guest of Honor, while Ms Eva Cheng, JP, Commissioner for Tourism and Mr Roy Tan Hardy, Vice President, Marketing & Sales of Hong Kong Disneyland were invited as guest speakers delivering addresses under the theme, "Let's Maintain Hong Kong as the World's Premier Destination to Tourists", adding glamour to the event.

In the Annual General Meeting, the Association unanimously approved the Annual Report and Accounts for the year 2003/04 and appointed Moores Rowland Mazars as the Auditor for financial year 2004/05. Mr Vincent Fang, JP, the Chairman of QTSA also reported the Association's activities in 2003-04 and revealed the future development of Association in the coming year. In addition, the appointments of two new advisers: Professor Andrew Chan, the Chairman of Consumer Council and Mr Bankee Kwan, the Chairman of Hong Kong Retail Management Association were announced with term of service of one year.


Briefing on "Service Needs of Mainland Chinese Visitors to Hong Kong" Survey Findings
After the implementation of the frequent individual travel scheme taking effect in the mainland, mainland Chinese visitors have added a new momentum to both retail and tourism industries in Hong Kong. In order to help small-and-medium-sized enterprises (SMEs) better capture this new market segment, QTSA has collaborated with the School of Hotel and Tourism Management of Hong Kong Polytechnic University (PolyU) in 2003 to conduct a survey regarding to the service needs of mainland Chinese visitors. The collaborative effort has been sponsored by Hong Kong Trade and Industry Department.

To provide the firsthand information for trade and media practitioners, a briefing on "Service Needs of Mainland Chinese Visitors" Survey Findings was specially organized on 28 October 2004.

During the briefing, Mr Tony Tse, who is the Project Co-ordinator and represents the School of Hotel and Tourism Management of PolyU, not only presented the background and findings of the survey, but also conducted the question and answer session for the participants with Dr Kevin Wong, who is the Principal Project Consultant and the Associate Professor from School of Hotel & Tourism Management at PolyU.

As the survey found that in addition to price, quality was also an important factor for mainland visitors when shopping in Hong Kong, Mr Tse advised SMEs to compete on "quality" rather than "price" in order to maintain a sustainable advantage.

For detailed information of the survey findings, members can refer to user manuals or click on the related website and VCDs which are scheduled to be released in November.


The Debut of "QTSA Sharing of Business Elites" on August 26, 2004
The "Sharing of Business Elites" Series is organized aiming to promote the quality culture and enhance the service quality standards of QTSA members. To facilitate interactions and give a more specific focus for in-depth sharing, different topics will be assigned each time in order to bring out the core message of why quality service enhancement benefits Hong Kong, the tourism services industry and the tourist side as a whole for creating all-round win-win situation.

QTSA organized the "Sharing of Business Elites" idea exchange event on August 26, 2004 at the Sheraton Hong Kong. Three business leaders from the fashion, jewelry and Chinese medicine industry which are most Mainland visitors' favorite shopping categories have been invited to share their experiences and strategies in serving this huge potential customer segment with the hot topic of "Grasping the Business Opportunities of Mainland Visitors - What are the Strategic Changes?".

The three guest speakers who have presented in this debut of Sharing included: Mr Vincent Fang, who is the Chairman of QTSA as well as the Chief Executive Officer of Toppy Co (HK) Ltd. the famous fashion brand in Hong Kong, has shared with audiences how to enjoy optimal return and boost Hong Kong's brand of Shoppers' Paradise by investing in quality services; Mr Tommy Li, who is the Managing Director of Pak Shing Tong Ginseng Co. Ltd., has demonstrated to the audiences a comprehensive trading strategy for seizing the best opportunity and initiating breakthrough to his traditional business; as well as Mr Winston Chow, who is the Director & Deputy General Manager of Chow Sang Sang Jewelry Co. Ltd the leading jeweler in the city, has highlighted the winning formula by marketing quality and value to the Mainland customer segment.

Due to the overwhelming response, QTSA has increased the number of seating from the original 120 to 200 in this debut Sharing. Over 80% of them were in the management and senior executive level. In this Sharing, QTSA has also invited a well-known marketing professional: Professor Leo Yat-ming Sin from the Faculty of Business Administration of the Chinese University of Hong Kong, to be the guest moderator hosting the interactive discussion session. Professor Sin's facilitation has heated up the atmosphere and inspired much idea exchanges moments across guests and audiences.


2003 Hong Kong Awards for Services: Tourism Services
Four QTSA members namely Chow Tai Fook Jewellery Co Ltd, Jumbo Floating Restaurant, Rainbow Seafood Restaurant and The Peak Lookout Hong Kong were awarded the 2003 Hong Kong Awards for Services: Tourism Services Award in the Presentation Ceremony held on 5 January 2004.

Organized by Hong Kong Tourism Board, 2003 Hong Kong Awards for Services: Tourism Services had received a total of 84 entries and 59 of them were small and medium-sized enterprises. The four QTSA members clinched their awards and impressed the Judging Panel with their outstanding performance and contribution to the tourism services industry.


QTSA Inauguration Ceremony
The Quality Tourism Services Association (QTSA) launched the Inauguration Ceremony on 19 December 2003 in the Old Wing of the Hong Kong Convention & Exhibition Centre (HKCEC) to celebrate the development of the Association ushering in a new era with the adoption of the new trade name.

During the ceremony, the Association's Chairman, Mr Vincent Fang, JP and Honorary Adviser The Hon Mrs Selina Chow, GBS, OBE, JP were invited to deliver speeches. Following their speeches, a trade video on the Quality Tourism Services (QTS) Scheme was shown and the Association's Governing Council members were then invited to come on stage to participate in a grand launching ceremony. The Chairman and the Honorary Adviser officiated the ceremony by pressing the button to release a burst of confetti, symbolizing the Association's launch.

 
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