Quality Tourism Services Association is committed to looking after the interests and to improving the standards and prosperity of Hong Kong's retail and tourism-related sectors by:

	Setting high ethical standards and enhancing customer satisfaction through the establishment and maintenance of an industry Codes of Practice and the promotion of service excellence
	Raising service quality through training programmes
	Representing the industry as a collective body to work with the HKSAR Government, government agencies and the private sector to create a more efficient and prosperous business environment
	Enhancing the visibility of members through the Association's network and via focused marketing and promotional support