Summer Special Offers and/or A Little Gesture |
To lend further weight to the Hong Kong Tourism Board's promotional effort,
"Hong Kong Welcomes You", the association initiated "Summer Special Offers" and/or
"A Little Gesture" programme in June 2003. These were meant to encourage members to
provide tourists with a variety of special offers in the form of discounts or small
gifts. Details of their offers were promoted via the QTSA website. Member participation
was very encouraging judging by the calls to the association's hotline, which was inundated
with enquiries from members. 
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A treat for mainland visitors |
The association also supported the Hong Kong Tourism Board to introduce the
"Quality Shopping and Dining Special Offers" programme, which aimed to provide
mainland visitors with a series of pleasant surprises by QTS certified merchants.
The programme was launched on 1 October and ran until 14 November 2003.
It received an overwhelming response from QTS certified merchants since it proved
to be an excellent opportunity for them to showcase their wares to visitors from mainland China.
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QTSA 9th Annual General Meeting |
The 9th QTSA Annual General Meeting was held on 8 December 2003 at Hotel Miramar, Tsim Sha
Tsui, Kowloon. The association's Annual Report 2002/03 was approved. The results of the
Governing Council election were also announced. Ten newly elected and three re-elected
members representing retail, restaurant and other service providers were chosen to serve
the council for two years.
Mr Duncan Pescod, Deputy Commissioner for Tourism was the guest speaker at the AGM.
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The 9th QTSA Annual General Meeting |
Understanding visitor spending |
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Mainland Chinese tourists have added a new dimension to the development of Hong Kong's
tourism and retail industries. In a bid to help small-and-medium-sized enterprises (SMEs)
who make up a majority of QTSA members, to understand the shopping behaviors and profiles
of this new market segment and help generate more business opportunities, the association
joined with the School of Hotel and Tourism Management of the Hong Kong Polytechnic University
to conduct a survey.
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The study, called "Visitors from Mainland China as a Source of Business to SMEs", aimed to
evaluate the nature and pattern of patronage of SMEs by mainland Chinese visitors. It also
identified the service needs of visitors in four tourism services sectors: audio, video and
consumer electronics, jewellery and watches, fashion and beauty, and restaurants. The findings
will assist SMEs formulate strategies and tailor-make specific products and services to mainland
Chinese visitors.
The survey kicked-off in January 2004 with an assortment of recommendations to trade practitioners
and included other deliverables including survey report and CD-ROMs to be released in the 4th quarter of 2004.
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2003 Hong Kong Awards for Services: Tourism Services |
2003 Hong Knog Awards for Services: Tourism Services Presentation Ceremony |
QTSA members gave the association a cause for pride again at the annual
Hong Kong Awards for Services. Four members, Chow Tai Fook Jewellery Co Ltd, Jumbo
Floating Restaurant, Rainbow Seafood Restaurant, and The Peak Lookout Hong Kong won
the 2003 Hong Kong Awards for Services: Tourism Services Award. The awards presentation
was on 5 January 2004.
Organized by Hong Kong Tourism Board, the 2003 Hong Kong Awards for Services: Tourism
Services, received 84 entries. Of this number, 59 were SMEs. The four QTSA members impressed
the judges with their outstanding performance and contribution to the tourism services industry.
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2004 No Fakes Pledge Scheme |
In keeping with our commitment to raise the quality services of members, QTSA gave its full
support to the "2004 No Fakes Pledge Scheme", a joint effort between the Intellectual Property
Department and various retail organizations including the Hong Kong Record Merchants Association,
and the Hong Kong General Chamber of Commerce. Hong Kong Tourism Board was one of the supporting
organizations.
To enhance awareness of intellectual property protection among shoppers, the QTSA invited retail
members to join the scheme. In return, they received a set of "2004 No Fakes Pledge" in-store
material to demonstrate their support for the scheme.
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